MUSIC MARKETING (serving the world from beautiful Colorado)
MUSIC PUBLICITY (album reviews and media coverage)
and RADIO PROMOTION (airplay)
for NEW AGE, WORLD-FUSION, NEO-CLASSICAL, NATIVE AMERICAN, JAZZ and RELATED GENRES
(including instrumental and vocal projects in these genres, and also covering certain recordings encompassing space music, ambient, meditation, electronica, solo acoustic, prog-rock, avant-garde, jazz-rock and fusion)
ON THIS PAGE: REASONS YOU NEED US, INTRODUCTION, SAMPLING OF CLIENTS,
SERVICES OFFERED, BACKGROUND OF PUBLICIST/PROMOTER RANDALL DAVIS
** REASONABLE RATES.
** MAILING COSTS INCLUDED.
** MORE YEARS OF NEW AGE EXPERIENCE THAN ANY OTHER COMPANY.
** WORKED WITH MANY OF THE BIGGEST NEW AGE ARTISTS.
** MAJOR SAVINGS WHEN COMBINING RADIO PROMOTION AND PUBLICITY CAMPAIGNS.
** FREE MARKETING CONSULTATION.
** BEST WRITTEN MATERIALS IN THE MUSIC BUSINESS.
** WEEKLY IN-DEPTH REPORTS PLUS CLIPPINGS.
The Creative Service Company is a highly-effective music publicity agency and radio promotion company owned and run by Randall Davis and specializing in exposure and airplay for artists and their albums (primarily North American but also with many international media contacts). We have been in business for 25 years.
Although we have publicized and promoted all genres of music over the years, The Creative Service Company has built a strong reputation as one of the top firms publicizing and promoting contemporary instrumental, new age, world-fusion, smooth jazz, modern-mainstream jazz, traditional jazz, adult vocal, ZMR, neo-classical, Native American-oriented, Christmas and children’s music acts. We are now specializing in these genres.
Davis says, “I would be glad to listen to a CD on any new or recent project so that I can provide you with feedback at no cost including what I hear in commercial potential as well as media and airplay possibilities.”
If you are a musician, manager or record company executive, Davis would be glad to email you a Budget Proposal for publicity, radio promotion, or both services combined into one marketing campaign. Just call us (719-548-9872) or email us (CreatServ9@aol.com) and request a budget and more information.
One thing Davis learned as a National Marketing Director and National Press Manager at Capitol Records for seven years is that a symbiotic marketing plan is best for exposure -- publicity and radio promotion simultaneously calls more attention to your project. In addition, hiring one company to do both is more cost-effective than hiring two firms.
(for a complete list, go to the PAST CLIENTS page)
In the contemporary instrumental genre, we have publicized many of the biggest names in the business (acts that often go to #1 on the ZONE MUSIC REPORTER airplay chart or BILLBOARD sales chart) -- Andreas Vollenweider, Ray Lynch, David Lanz, Ottmar Liebert, Steve Kindler, David Arkenstone, Paul Winter, Suzanne Ciani, Tangerine Dream, Paul Horn, Wind Machine, Peter Kater, Alex de Grassi, Danny Wright, Robin Spielberg, Lawrence Blatt, Scott August, Al Conti, Michael DeMaria, Jeff Ball, Paul Schwartz, R. Carlos Nakai, Anne Trenning, Michael de Maria, Scott August, Lisa Downing, Tomas Michaud, Brian Kelly, Spencer Brewer, Ian Tescee, Uwe Gronau, Luna Blanca and Jim Chappell.
We also have publicized many top contemporary smooth-jazz acts including Jean-Luc Ponty, The Rippingtons, Steps Ahead, Acoustic Alchemy, Sam Riney, Pat Coil, Bill Cunliffe, Tim Weisberg, Tuck & Patti, Kilauea, Keiko Matsui, Doug Cameron, Brian Auger, Denny Jiosa, Doug Cameron, Steve Kahn & Rob Mounsey, and Ryo Kawasaki.
In addition, we have publicized numerous instrumental and vocal traditional, straight-ahead jazz artists such as Mike Longo, Beegie Adair, Falkner Evans, Antoinette Montague, Jackie King, Christian Fabian & Fabian Zone Trio, Tony Campise, Bill Cunliffe, Joe Augustine, David Friesen, Pete Fountain, Eddie Harris & Ellis Marsalis, Michael Garson, Ron Kaplan, Margie Baker and Victor Jones.
Over the past several decades, The Creative Service Company has had a close working relationship with numerous radio stations and has made many contacts. However, for many years our new age music clients asked if we could also get their albums on an airplay chart. Because of those requests, The Creative Service Company formally expanded its services in 2008 to include full radio promotion campaigns, and specifically to target Zone Music Reporter chart action.
We have had highly-successful Top 10 Zone Music Reporter (ZMR) radio promotion campaigns for Luna Blanca, Michael Samson, Uwe Gronau, Jamie Craig, Timothy Cooper, Annette Cantor, Josh Johnston and others. These campaigns included a wide variety of musical styles including solo piano, piano with other instrumentation, synthesized, world-fusion, nouveau-flamenco, prog rock, acoustic guitar, ambient, space, and Native American flute. We also have done specialty jazz radio promotion campaigns for Irene Nachreiner & Her Latin Jazz Band, Margie Baker and Ron Kaplan; a specialty Native American radio campaign for Jeff Ball; and a specialty space-music/prog radio campaign for Ian Tescee.
We work with clients from all over the world. We have publicized artists from China, Japan, South America, the Mideast, Europe, etc. We have done recent radio campaigns for three German acts and two Irish acts.
QUICK LOOK AT SERVICES OFFERED
You can hire The Creative Service Company to publicize a CD, get airplay for the music, or both.
On a publicity campaign, we usually select 150-to-250 print and electronic media to receive the album (depending on the size of the campaign you choose) and then we call and email every one persistently to push for reviews, interviews, feature articles, photos and column items. We also provide weekly written reports outlining what we have scored, and we send it with clippings to everyone involved in the campaign. We take great pride in our written materials which media often confirm to us are some of the very best provided throughout the music industry. We do an in-depth, top-notch, fresh bio with quotes from the artist about their career and the new project.
Regarding the Radio Promotion Campaign, we usually select 150-to-200 radio outlets. We target the shows/stations/channels that report to Zone Music Reporter which is the main international monthly Top 100 airplay chart for new age, neo-classical, world-fusion, native and ambient music. Our game-plan is to get your album on their monthly airplay chart, and after getting listed the first month, we work hard the second and third months to move up the chart to a higher number or sustain airplay enough to remain solidly on the chart with a good position. You get a weekly update as to airplay. We also send you the programmers playlists whenever possible (these are emailed to you weekly). In addition to the ZMR list, we also mail to an approximate equal number of similar but non-reporting radio outlets to get you even more airplay. We currently do not work any specific jazz radio charts, but we can design specialty jazz radio airplay campaigns in conjunction with jazz publicity (and some jazz recordings can be worked at ZMR).
The Creative Service Company offers a wide range of services, but each campaign is individually tailored to the needs and goals of that specific project. The scope of our publicity work alone includes developing image, building name awareness, writing background materials, getting reviews, placing bios and photos in publications, and offering marketing consulting.
One thing that sets The Creative Service Company apart is that we call the media and radio programmers persistently to pitch them verbally. Of course we also follow-up continuously by mail and email with written pitches, teasers and promotional items striving for a commitment. In addition, we take great pride in never sending any blanket emails (cc or bcc) that could be construed as spam. Each email is personalized to each media or radio person.
In addition, detailed written reports, clippings and playlists are provided weekly.
BACKGROUND ON RANDALL DAVIS:
The Creative Service Company has a personal, hard-working environment dedicated to success on every project tackled. Randall S. Davis, President, calls on his experience and expertise acquired during several decades of involvement with the entertainment business as a journalist, record company executive and publicist.
Davis began his professional career as a reporter and entertainment editor at the PASADENA STAR-NEWS, a twice-daily newspaper where he wrote a weekly music column for four years. He spent a year traveling around the country as a professional musician.
Then Davis joined CAPITOL-EMI RECORDS and worked the first two years as the National Manager of Press & Editorial Services in the Publicity Department. He spent the following five years as Capitol's National Director of Merchandising and Advertising in charge of everything from posters and videos to all trade and consumer advertising (print and electronic). He worked for seven years in the famous round Tower building in Hollywood (near the corner of Hollywood Boulevard and Vine Street). At Capitol, Davis worked on recordings by The Beatles, Bob Seger, Steve Miller, The Beach Boys, The Band, Iron Maiden, Linda Ronstadt, Neil Diamond, Anne Murray, Natalie Cole, Kraftwerk, Carole King, Pink Floyd, Nancy Wilson, America, Merle Haggard, Sammy Hagar, Frank Sinatra, Nat King Cole, Duran Duran, Leo Kottke, Little River Band, Rick Nelson and hundreds of other acts.
Davis went on to become National Marketing Services Manager for WALT DISNEY HOME VIDEO where he oversaw all packaging, advertising, merchandising, printed materials and publicity. Davis then served as an Account Executive at B&K PUBLIC RELATIONS, a large agency in downtown Los Angeles where he handled numerous corporate accounts (Rose Parade, Rose Bowl Game, large concert theaters, an athletic shoe company, international freight carriers, etc.). Davis also spent a year as Vice President of a Hollywood-based music-oriented PR firm where he worked on projects by Van Halen, Ozzy Osborne, Manhattan Transfer, Raffi, DIO, George Winston and Journey.
Davis started The Creative Service Company in 1986; and, after six years in Los Angeles, the agency relocated to Colorado Springs. Davis is joined by his longtime associate, Ruthe Forbriger, who has more than two decades experience in music publicity and radio promotion. Davis and Forbriger both work on every project (no writing or media contact is every delegated to an assistant, secretary or intern). Among other duties, Davis specifically handles all of the writing and the ZMR radio contacts.
For his marketing efforts over the years, Davis has received Gold and Platinum Record Awards from acts such as Bob Seger, The Beatles, and Billy Vera & The Beaters. Davis compiled, annotated and art directed two Beatles repackages (Rarities and Reel Music), two Beach Boys repackages and many other compilations.
[all photography on this website taken in Colorado by Randall Davis or Ryan Davis]