MARKETING SERVICES BY
THE CREATIVE SERVICE COMPANY
(serving the world from beautiful Colorado)
RADIO PROMOTION (airplay) and MUSIC PUBLICITY (album reviews and media coverage)
for NEW AGE MUSIC, WORLD-FUSION, NEO-CLASSICAL, NATIVE AMERICAN, and RELATED GENRES
(including instrumental and vocal projects in these genres, and also covering certain recordings encompassing space music, ambient, meditation, electronica, synth, Celtic, progressive world, solo acoustic, soft prog-rock, avant-garde and gentle jazz)
ON THIS PAGE: REASONS YOU NEED US,
INTRODUCTION, SAMPLING OF CLIENTS,
SERVICES OFFERED, BACKGROUND OF EXECUTIVES (RANDALL DAVIS & RUTHE FORBRIGER)
BENEFITS YOU RECEIVE INCLUDE:
*MAILING COSTS INCLUDED.
*MORE YEARS OF NEW AGE EXPERIENCE THAN ANY OTHER COMPANY.
*WORKED WITH MANY OF THE BIGGEST NEW AGE ARTISTS.
*MAJOR SAVINGS WHEN COMBINING RADIO PROMOTION AND PUBLICITY CAMPAIGNS.
*FREE MARKETING CONSULTATION.
*BEST WRITTEN MATERIALS IN THE MUSIC BUSINESS.
*WEEKLY IN-DEPTH REPORTS PLUS CLIPPINGS.
*SEVEN YEARS OF PREVIOUS NATIONAL MARKETING EXPERIENCE WITH CAPITOL-EMI RECORDS.
The Creative Service Company is a highly-effective radio promotion company and music publicity agency specializing in exposure and airplay for artists and their albums (primarily North American but also with many international media contacts). We have been in business more than 25 years. The company is owned and managed by Ruthe Forbriger, who also is the primary publicist. The head of radio promotion and client liaison is Randall Davis (who also handles the writing).
Although we have publicized and promoted many different
genres of music over the years, The Creative Service Company has built a strong
reputation as one of the top firms promoting and publicizing contemporary
instrumental, new age, world-fusion, solo acoustic, soft adult vocal, ZMR, neo-classical,
Native American-oriented, space music, ambient, meditation, gentle jazz and
soft Christmas music. We are now
specializing in these genres.
Davis says, “I would be glad to listen to a CD on any new or recent project so that I can provide you with feedback at no cost including what I hear in commercial potential as well as media and airplay possibilities.”
We are currently primarily doing combined radio promotion and publicity campaigns (about two-third of our mailing goes to radio and one-third to written-word media). In rare cases where a musician already has a publicist, we will consider doing just a radio promotion campaign.
If you are a musician, manager or record company executive, Davis would be glad to email you a Budget Proposal for a combined radio promotion and publicity music marketing campaign. Just call us (719-548-9872) or email us (CreatServ9@aol.com) and request a budget and more information. A campaign is always contingent on the music which we must hear in advance and agree to promote.
One thing Davis learned as a National Marketing Director and National Press Manager at Capitol Records for seven years is that a symbiotic marketing plan is best for exposure -- publicity and radio promotion simultaneously calls more attention to your project. In addition, hiring one company to do both is more cost-effective than hiring two firms.
(for a complete list, go to the PAST CLIENTS page)
In the contemporary instrumental genre, we have publicized many of the biggest names in the business (acts that often go to #1 on the ZONE MUSIC REPORTER airplay chart or BILLBOARD sales chart) -- Andreas Vollenweider, Ray Lynch, David Lanz, Ottmar Liebert, Steve Kindler, David Arkenstone, Paul Winter, Suzanne Ciani, Tangerine Dream, Paul Horn, Wind Machine, Peter Kater, Alex de Grassi, Danny Wright, Robin Spielberg, Lawrence Blatt, Scott August, Al Conti, Michael DeMaria, Jeff Ball, Paul Schwartz, R. Carlos Nakai, Anne Trenning, Michael de Maria, Nicholas Gunn, Facing East, Jim Wilson, Ed Gerhard, Chris Spheeris, Richard Souther, Jonn Serrie, Lisa Downing, Tomas Michaud, Brian Kelly, Spencer Brewer, Ian Tescee and Jim Chappell.
Over the past several decades, The Creative Service Company has had a close working relationship with numerous radio stations and has made many contacts. However, for many years our new age music clients asked if we could also get their albums on an airplay chart. Because of those requests, The Creative Service Company formally expanded its services in 2008 to include full radio promotion campaigns, and specifically to target Zone Music Reporter chart action.
The Zone Music Reporter chart for this type of music is an international monthly Top 100 album airplay chart (go to zonemusicreporter.com to check it out). We have had highly-successful Top 10 ZMR radio promotion campaigns (with many of the acts in the Top 5) for AOmusic, Johannes Linstead, Meg Bowles, Luna Blanca, Steven Halpern, Michael Samson, Uwe Gronau, Timothy Cooper, Annette Cantor, Josh Johnston, Janice Faber, Christopher Lapina, Kyle Pederson, Tron Syversen, Rich Osborn, Tim White & Joe Paulino, Mark Bruland, Laura McMillan, Ciro Hurtado, Paz del Castillo, Timothy Wenzel, Sora, Stephen Savage, Terra Guitarra, Anima, The Pure Heart Ensemble, Sherry Finzer & Darin Mahoney, Wouter Kellerman, Cosmo Frequency, Forrest Smithson, Dan Chadburn, Paul Higgs and others. For all of these high-charting acts we also did publicity.
These campaigns included a wide variety of musical styles including solo piano, piano with other instrumentation, synthesized, world-fusion, nouveau-flamenco, acoustic guitar, ambient, space, vocal (sung in various languages or wordless vocalizing) and flute (Native American and classical). We also have done a specialty Native American radio campaign for Jeff Ball; and specialty space-music/prog radio campaigns for Ian Tescee and Jamie Craig. We work with artists all over the world (England, Norway, Germany, Spain, Africa, Canada, Japan, Ireland, South America and many other countries).
QUICK LOOK AT SERVICES OFFERED
The main impetus of The Creative Service Company is radio promotion and artist/album publicity, but we sometimes help with marketing and image consultation, advertising ideas, and even album executive production (making musical suggestions and crafting the tune order). Our goal is to get exposure for the artist and album through airplay (and a high chart number) and written-word coverage (primarily reviews and internet postings).
Regarding the Radio Promotion part of the campaign, we usually select 175-200 radio outlets. We target the shows/stations/channels that report to the Zone Music Reporter chart. Our game-plan is to get your album on their monthly airplay chart, and after getting listed the first month, we work hard the second month to move up the chart to a higher number or sustain airplay enough to remain solidly on the chart with a good position. In addition to the ZMR list, we also mail to an approximate equal number of similar but non-reporting radio outlets to get you even more airplay.
For the Publicity Campaign, we usually select 75-100 print and electronic media to receive the album (depending on the size of the campaign you choose) and then we call and email every one persistently to push for reviews, feature articles, photos and column items. We take great pride in our written materials which media often confirm to us are some of the very best provided throughout the music industry. If an artist does not already have a bio ready, we can do an in-depth, top-notch, fresh bio with quotes from the artist about their career and the new project.
We write specific pitches for both the radio programmers and the written-word media. They receive a new written pitch by email approximately once a week (sometimes twice a week or every-other-week depending on their circumstances). One thing that sets The Creative Service Company apart is that we also call the media and radio programmers persistently to pitch them verbally striving for a commitment.
And most importantly for our clients, every Friday we email them a detailed written report outlining what we have scored. In a separate email we send clippings and playlists that we have gathered that week.
BACKGROUND ON EXECUTIVES RUTHE FORBRIGER AND RANDALL DAVIS:
The Creative Service Company has a personal, hard-working environment dedicated to success on every project tackled. The team of Ruthe Forbriger and Randall Davis call on their experience and expertise acquired during several decades of involvement with the entertainment business as journalists, record company executives and publicists.
Ruthe Forbriger began her career in the entertainment industry as an assistant at Peters Business Management, a Hollywood agency handling film and television stars. She later served as a marketing executive for the Colorado Springs Dance Theatre (which produces a half-dozen performances annually) and as the publicist for the Colorado Springs Symphony Orchestra’s annual fund-raising home tour. She also has worked as a licensed realtor. Previously she was the owner of a retail store in Los Angeles. In addition, she worked in the areas of banking, insurance, PBS-TV and music rehearsal studios (SIR in Hollywood). Forbriger has 25 years experience as a music publicist and radio promoter.
Some of Forbriger’s favorite artists she has worked with over the years at The Creative Service Company include dozens of the new age music acts [found in the Past Clients section], Jean-Luc Ponty, Todd Rundgren, the Jazz at the Movies Band, Tim Weisberg, Judy Collins, Jesse Colin Young, Michael Martin Murphey, Tower of Power, A Flock of Seagulls, Greg Kihn, The Neville Brothers, The Rippingtons with Russ Freeman, Brian Auger & The Oblivion Express, The Nuclear Whales Saxophone Orchestra, and various acts on the classic-rock circuit (The Monkees, The Association, War, Canned Heat and Spirit).
Randall Davis began his professional career as a reporter and entertainment editor at the Pasadena Star-News, a twice-daily newspaper where he wrote a weekly music column for four years. He then spent a year traveling around the country as a professional musician. Davis joined Capitol-EMI Records and worked the first two years as the National Manager of Press & Editorial Services in the Publicity Department. He spent the following five years as Capitol's National Director of Merchandising and Advertising in charge of everything from posters and videos to all trade and consumer advertising (print and electronic). He worked for seven years in the famous round Tower building in Hollywood (near the corner of Hollywood Boulevard and Vine Street). At Capitol, Davis worked on recordings by The Beatles, Bob Seger, Steve Miller, The Beach Boys, The Band, Iron Maiden, Linda Ronstadt, Neil Diamond, Paul McCartney, Anne Murray, Natalie Cole, Kraftwerk, Carole King, Pink Floyd, Nancy Wilson, America, Merle Haggard, Sammy Hagar, Frank Sinatra, Nat King Cole, Duran Duran, Leo Kottke, Little River Band, Graham Nash, Billy Squier, The Knack, Asleep at the Wheel, Rick Nelson and hundreds of other acts.
Davis went on to become National Marketing Services Manager for Walt Disney Home Video where he oversaw all packaging, advertising, merchandising, printed materials and publicity. Davis then served as an Account Executive at B&K Public Relations, a large agency in downtown Los Angeles where he handled numerous corporate accounts (Rose Parade, Rose Bowl Game, large concert theaters, an athletic shoe company, international freight carriers, etc.). Davis also spent a year as Vice President of a Hollywood-based music-oriented PR firm where he worked on projects by Van Halen, Ozzy Osborne, Manhattan Transfer, Raffi, DIO, George Winston and Journey. For his marketing efforts over the years, Davis has received Gold and Platinum Record Awards from acts such as Bob Seger, The Beatles, and Billy Vera & The Beaters. Davis compiled, annotated and art directed two Beatles repackages (Rarities and Reel Music), two Beach Boys repackages and many other compilations.
Forbriger and Davis started The Creative Service Company in 1986; and, after six years in Los Angeles, the agency relocated to Colorado Springs. Forbriger and Davis both work on every project (no writing or media contact is ever delegated to an assistant, secretary or intern).
[All photography on this site taken in Colorado by Randall or Ryan Davis]